May 18, 2022

8 Best tips on how To Build A Successful B2B PPC Strategy

1) Make sure you have a strong budget

One of the biggest mistakes companies make when implementing a new PPC marketing strategy is not allotting enough funds. Depending on the industry, marketing budgets can range anywhere from $500 a month to $500,000 a month. By setting a strict budget you can ensure your ad will last a long time and not get caught up in a bidding war.

2) Create relevant ads targeted at the right audience

In B2B marketing it’s incredibly important to attract the correct people with your ads. For example, if you are selling computer graphics cards chances are you only want IT professionals to be viewing your ad. In order to make sure potential customers are seeing what’s relevant to them spend time targeting users using keywords that apply specifically to their job title or the industry, they work in.

3) Try split testing different strategies to see what works best

When implementing a new Advertising strategy there is always risk involved, but by using the tried and true process of split testing (running two or more ads simultaneously to see which performs better) you can determine what language and mediums work best for your product.

4) Prioritize key metrics like quality score and click-through rate

Glasgow PPC agency said that a very important factor when looking at B2B PPC strategies is how the company’s goal (whether it be gaining new clients, furthering a relationship with an existing client, leading to a sale, etc.) relates to their chosen keywords. For example, if one were selling computer graphics cards it would not benefit them as much to place an ad using “please buy me” as their call-to-action as opposed to something more direct such as “buy computer graphics cards”. This is because “please buy me” might generally generate more traffic, but since it doesn’t relate well to the specific product or brand it will not drive as much business.

 

5) Set a strict budget

Setting a strict budget for your campaign allows you to make sure your ads are lasting long periods of time. This also helps prevent bidding wars which can occur if multiple advertisers are trying to gain top billing on the same keywords.

6) Target users using relevant keywords.

There are countless successful B2B PPC strategies, but there are some tips to follow when building your own. In B2B marketing it’s incredibly important to attract the correct people with your ads so spend time targeting users using keywords that apply specifically to their job title or the industry they work in.

7) Split test different strategies to see what works best.

By using the tried and true process of split testing (running two or more ads simultaneously to see which performs better) you can determine what language and mediums work best for your product.

8) Prioritize key metrics like quality score and click-through rate

A very important factor when looking at B2B PPC strategies is how the company’s goal relates to their chosen keywords as it will drive different results depending on what one is trying to accomplish by running a campaign. For example, if one were selling computer graphics cards it would not benefit them as much to place an ad using “please buy me” as their call-to-action as opposed to something more direct such as “buy computer graphics cards”.